We celebrated our 50th anniversary in February 2015. To commemorate this milestone, Crown teams from nearly 60 countries took part in a global CSR campaign called “Crown’s Golden Relay” throughout the whole of 2015.
Each country organized its own CSR event to raise money, involving as many employees as possible. To reflect on a little history, every country held their event in the order that Crown opened. Once their activities completed, they “passed the baton” to the next country.
This initiative supported a common cause, local charities that fund children's education or health issues. The aim was to raise US$ 50,000 collectively as a company, then The Crown Foundation would match a percentage of the total global donations to fund a specific project for underserved kids.
At the end of 2015, the grand total raised was US$ 100,289.
We’re very proud and honored to have made such a contribution to so many fantastic causes.
CSR events that took place around the Crown world…
Our running total so far is US$ 101,568 and the amount is growing every month. We’re very proud and honored to be able to make such a contribution to so many fantastic causes.
Crown's Golden Relay Target