Crown Fine Arts, France, was tasked by Musée des Arts Décoratifs, Paris, with coordinating the exhibition "The Art of the Automobile: Masterpieces from the Ralph Lauren Collection."
A selection of the most prestigious sports cars from the 1930s to present day—taken from fashion designer Ralph Lauren's unique car collection—were on display.
The collection included a Ferrari 250 GTO (1962), exhibited for the first time ever in Paris. The exhibition was inaugurated on April 28, 2011, by Ralph Lauren himself and lasted until August 28. The entire collection of 18 cars had an estimated value of US$350 million.
Nine cars of the collection were delivered by Crown Fine Art on April 4. The cars were flown from New York to Manchester, UK, and then trucked into Paris by a collector's car transportation firm. Crown Fine Art was responsible for all the transportation and installation services, for this exhibition.
In Paris, the cars were conveyed by a specially appointed jockey and Crown Fine Art did the entire installation. For its part, Crown Fine Art needed to have a special platform built (at a cost of EUR10,000) and a special ramp over the stairs, to hoist the cars from ground level to the exhibition hall’s first floor.
There was no room for errors, in a tight schedule, as we were allowed only two days to unload the four trucks and bring the cars to the first floor.